At Lavanta Coffee, we believe your morning cup should taste good *and* do good. That’s why we’re committed to sourcing our beans through direct trade relationships that prioritize transparency, fair pricing, and sustainability. But what is direct trade, and how does it differ from fair trade or conventional sourcing?

Let’s break it down.

What Is Direct Trade Coffee?

Direct trade is when coffee roasters like Lavanta build long-term, direct relationships with the farmers who grow our beans—no middlemen, no questionable pricing chains. We work closely with producers to ensure high quality, ethical practices, and fair compensation. It allows us to create meaningful, mutually beneficial partnerships rooted in trust and transparency.

Why It Matters to Us (and You)

• Better Pay for Farmers
  Farmers receive a higher premium than traditional markets.
• Higher Quality Coffee
  We get first pick of the best beans—often from single-origin lots.
• Sustainability & Innovation
  Many of our partner farms use organic or regenerative practices that support both the land and the people working it.
• Empowering Women
  We proudly support women-owned farms, helping create opportunities in rural communities and breaking generational cycles.

Lavanta in Action

Our partnerships span across Africa, South America, and Central America—working with farms whose values align with ours. From the highlands of Guatemala to the volcanic soil of Ethiopia, each bean has a story—and when you buy Lavanta, you’re part of it. Every time you brew a cup, you’re not just tasting exceptional coffee—you’re helping create a more sustainable, equitable industry.

Coffee should be as honest as it is flavorful. That’s why direct trade is more than a label—it’s a promise. A promise to our farmers, to our customers, and to the future of coffee.

👉 Browse Our Ethically Sourced Collection at LavantaCoffee.com